Published Dec. 29, 2009
The story: Two separate campaigns, I Love Downtown SRQ and I Believe in Downtown, emerge at the same time in a reaction to closing downtown businesses.
What next? The I Love Downtown SRQ campaign, started by The Hub and This Week in Sarasota, successfully managed to interact with the community through social media, which was their goal. The group’s Facebook pagehas nearly 5,000 fans and many people contributed to their “picture posting” and “write Santa” concepts. When the holiday season came around they brought on Joey Panek as an interactive communications specialist and came up with the idea of the Sarasota Elf. He has been out shopping at local retailers over the past few weeks and videos of his adventures are posted on ilovedowntownsrq.com. I Believe in Downtown, started by the SRQ Media Group, hasn’t been as visually prominent around town.